“The birth of the reader must be at the cost of the death of the Author” – wrote once Roland Barthes; Jack white told Conan O’Brien that hearing the seven nation army on the soccer matches is probably “the greatest thing that could ever happen” to a songwriter, because the song became a folk music. Thats how culture works; artist creates a piece of art and sets it free. When Robert Zemeckis worked on the Forrest Gump movie, together with the value of the original text he had to consider certain cultural and economic peculiarities of the public. He did it well, probably that was the reason why Tom Hanks’ Gump has a little in common with Winston Groom’s original creature; arguably movie had got a greater success than the book alone could have ever received.
The Game of Thrones is an exciting TV show to watch. The production is flawless, HBO spends a lot of money to create unforgeable experience for the viewers. I had been watching it for a while, when I noticed a trend that i could not tolerate. Social media is a virtual world that consists of social communications, but unlike a real world conversations, it is easy to determine the trends of the social attitudes. Everybody talks about TV series; now producers have a tool to know what people might think before they publish the product; there are two ways of to reach the public: 1) to propose what people want – a fast food approach. Here we are certain to satisfy the interest of the clients, but for a relatively short time; 2) to propose unexpected – an exotic food approach. We analyze the trends to see the least predicted path in the plot of the story and try to unveil it effectively. The main aim of this method is to create a buzz.
The GOT does both; for instance, resurrection of Jon Snow was a fast food approach, while killing some major characters before was an exotic take.
I stopped watching the series because i don’t want to get stuck in a cultural loop, we are authors and the readers the same time; as the second becomes possible by killing the first. I don’t want to help those who collect our thoughts and wraps them so that we can buy our own ideas.